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Behind the Bags

Elm Store Interview Base Supply

Elm Store interviews Base founder Belinda about her success and what’s next

As part of celebrations for International Women’s Day, Elm Store invited a handful of smart and creative female founder’s to speak with them about what the day means to them. Belinda spoke about what inspired her to start Base Supply, how she gets out of a creative funk, what the challenges have been and her … Continue reading “Elm Store interviews Base founder Belinda about her success and what’s next”

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What's your shopping style? Free quiz - Base Supply

Take the quiz and discover your shopping style

Take a look at the checkout lines of any supermarket and you’ll notice all kinds of shoppers. For every one person carefully rechecking their list as their mountain of stuff gets scanned through, there’s someone else piling a random assortment of staples alongside the latest Special Buys in a haphazard fashion on the conveyor belt. … Continue reading “Take the quiz and discover your shopping style”

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What is neoprene? A look at base supply's favourite material

Why We Love Neoprene for Base Bags

Neoprene. You’ve heard of it (and if you own a base bag, you carry it around with you daily). But do you really know what makes neoprene such a fantastic material? In this post we’re giving a behind-the-scenes look at the fabric that makes up our neoprene bags. What is Neoprene? Neoprene is a type … Continue reading “Why We Love Neoprene for Base Bags”

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